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Game Changing Adwords Strategies to Step Up Your PPC
Google AdWords has changed the face of PPC advertising. Many businesses have found success using AdWords to improve online sales and boost lead generation. In order to remain competitive in the online...
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Will the new Google Buy Button Revolutionize Mobile Ecommerce?
Google recently confirmed that it plans to launch a “Buy Button” for mobile devices. This new technology is currently in the testing phase, but it is sure to change the ecommerce landscape dramatically...
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5 PPC Mistakes Law Firms Should Avoid
When it comes to PPC advertising for law firms, there is a great deal of competition on Google AdWords. In order to get the most out of the marketing budget, your law firm needs to develop AdWords...
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Boost Mobile Conversions with New Developments from Google
In May of 2015, Google announced that searches made on mobile devices have officially surpassed searches made on desktop computers. Unfortunately, mobile search conversion rates are not following suit....
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4 Money-Draining PPC Mistakes You Should Avoid
Marketers know that PPC campaigns are one of the most effective ways to generate leads and customers for a business, but can also be financially risky when executed poorly. They are constantly looking...
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7 PPC Hacks to Conquer Black Friday and Cyber Monday
Black Friday and Cyber Monday are fast approaching and businesses don’t want to miss out on this fantastic opportunity to boost traffic and sales. Historically, companies geared up year-round for their...
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Stuck in Traffic: 3 Reasons Your Increased Site Traffic Isn’t Converting
Marketers understand that the key to improved website conversion rates starts with increased visitor traffic. Many will use keyword research and spice up their copy and images to attract site visitors,...
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3 PPC Tips for Startup Success
When it comes to startup companies, there is always a degree of uncertainty. This makes it vital for startups to be smart with their marketing dollars, especially in the beginning stages of...
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Personalizing Your PPC: 3 Tips to Boost Campaign Results
Let’s face it, online consumers have become conditioned to avoid advertising attempts. Whether through installing ad-blockers or scanning past recommended items in feeds, it gets harder every day to...
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PPC Best Practices: Your Guide to Strategies That Actually Impact Your...
So you’re a marketer looking to improve the effectiveness of your pay-per-click (PPC) campaigns to drive more traffic to your intended destination and close more customers this year. Excellent! But...
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Google’s New Ad Layout: What This Means for Marketers
You know how online marketing tools work—one minute you’re an expert, and the next thing you know the entire system has changed. Well Google’s done it again with a new ad layout—recently, they removed...
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Campaign Inspiration: 3 Phenomenal Paid Search Strategies
For many marketers, paid search strategies remain an effective way to drive brand awareness and engage audiences. But to captivate consumers and see the results you’re looking for, it’s important to...
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Google AdWords Update: What It Means for Marketers
For the last 15 years, Google AdWords has remained largely unchanged—despite being the most popular online advertising system for marketers. Since the last update in 2008, marketing professionals have...
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3 Essential Tips for Creating a Powerful PPC Keyword Strategy
For many businesses, PPC campaigns are one of the most effective ways to generate potential customers online. The ability to run laser-targeted ads can help you minimize your cost-per-lead and can...
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How to Shape Up Your Pay Per Click Keyword Strategy in Time for Summer
Summer is coming. While you may be wondering how you’re going to fit into those shorts again, it’s also an excellent time to review your pay per click (PPC) keyword marketing strategy, and start...
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